Preparing to raise funding?
- Can an investor understand your business?
- Can they believe the evidence behind your claims?
- Can they see what the funding will achieve?
Test the case before they do.
Explore the reviewFor founders raising investment
Pitching to investors?
Find the gaps. Strengthen the story. Prepare for the questions.
Independent guidance on what investors need to understand, what evidence they expect and how to communicate your investment case clearly.
Independent pitch and investor-readiness support · London & online
Investor meetingpreparation
Where are you now?
Already pitching?
Review the questions investors are asking and test how robust your pitch really is.
Explore pitch preparationImportant meeting coming up?
- Rehearse the meeting and practise the pitch
- Sharpen your answers
- Prepare to explain the case under pressure
From the story to the slides to the conversation
A stronger investment case usually needs three things: a clearer story, better evidence and better preparation for the meeting itself.
Pitch Communication
A stronger business can still be let down by weak communication. Start with: A bad pitch doesn’t mean a bad business.
Pitch Preparation
Good ideas need a clearer investment case. Start with: Your great idea isn’t enough.
Investor Readiness
Get clear on the questions investors will want answered. Start with: Six questions every founder should be ready to answer.
Can an investor understand your case?
A pitch can describe the business without making the investment case clear. These are six questions I use to identify where it needs work.
Who are you?
Why this team has the experience and capability to deliver
What problem are you solving?
Who has the problem, what your product or service does to solve it, and why they would choose it
What progress have you made?
What you have demonstrated so far, supported by evidence
How does the business make money?
Who pays, what they pay for and how the business can grow
How much investment do you need?
What the money will fund and what progress it should achieve
What might be in it for the investor?
How the business could create a return, over what timeframe and with what uncertainties
I help you identify where the answers are unclear, strengthen the supporting evidence and prepare for the questions that follow.
See how I help →Worked example
Can an investor understand this slide?
This is an anonymised slide from a real investment pitch. The information is there, but the point is not clear enough. Here is what I would change.
1 — As presented
The original slide used in the pitch.
2 — How it could be improved
The same slide, with a clearer message and less for the investor to absorb.
What changed
The slide design is unchanged. Only the words have been edited: a more direct headline, one core claim and two commercial uses that are easier to scan.
Real pitch slide, anonymised. The improved version shows a proposed copy edit, not a client result.
Experience
Communication across various organisations and sectors
Over my career, I have worked with teams across BP, HSBC, Vodafone, the NHS and the Ministry of Defence. I also have more than 24 years’ experience developing speakers and leaders.
100+startup pitches attended
200+presentations delivered and tested in front of audiences
“Alongside his excellent organisational, delivery and communication skills, Pedro’s unique quality is the wealth of experience, wisdom and intuition that he naturally brings every day … offering highly considered and tangible insight to the bigger picture.”
Capital advisory partner
SPA prepares the case.
AdvisoryLondon advises on capital.
SPA works closely with AdvisoryLondon Networks for regulated capital advisory, investor access and EIS/SEIS support for suitable businesses.
Visit AdvisoryLondonAdvisoryLondon Networks Limited (FRN 949596) is an Appointed Representative of Leela Regulatory Solutions Limited, authorised and regulated by the Financial Conduct Authority (FRN 845185).
Ready to work on your pitch?
Let’s discuss where you need help and what we could work on together.
Talk to Pedro
The slide contains useful thinking, but the investor has to absorb two applications, several claims and a dense product image at once. The main commercial point is difficult to pick out.